Social Media Discrimination Screening vs. Sourcing Candidates - Workology

Social Media Discrimination Screening vs. Sourcing Candidates - Workology Understanding Social Media for Employers This is part 3 in a series on social media and recruitment as part of Workology. Click here for part 1.   As I mentioned in the first post in this series, social media, in my opinion, is the most misunderstood and popular tool for candidate recruitment used by recruiters to date. Social media provides  recruiters and hiring managers the opportunity to access an active candidate’s shared news, information and resources about themselves in real time. These potential job seekers may not be active in the job market, but were watching them just the same. The information they share is available to nearly anyone providing a timeline of interests, comments, events and a stream of conscious for those with good intentions as well as bad. Understanding Social Media for Employers Its easy when we look at social media and listening for employers to take the easy path. We see social as an employment screening tool, a form of candidate knockout question as part of the employment process. This is not the case. When it comes to using social media for sourcing or candidate screening, its not the recruiters or HR professionals Im worried about. Its the hiring managers and those participating in the interview that present the greater employment law and discrimination risk for your employer. When it comes to using social media as part of the hiring process, it depends on your employers overall hiring and recruitment strategy. Below, is our Hire-archy of Social Recruiting that outlines the basic needs when and steps when it comes to social media for recruitment. While social sourcing is a more advanced strategy when it comes to social media, social screening falls within the most foundation stage of social recruiting, Social Listening. Social listening is a very passive approach to social media where conversations and monitored and employers are aware but maybe are unsure how to handle these conversations are happening. While employers are waiting or taking time to develop a formal policy, strategy or approach, its right to assume that social screening is likely already happening. Two Types of Uses for Social Media During Hiring In the candidate selection process, there are two main reasons you would use social media: Social Media and Internet Sourcing.  Internet sourcing, a more advanced strategy as seen in the graphic above, generally happens at the beginning of the hiring process where a sourcer (often separate from a recruiter) uses chat rooms, Google x-ray, online communities or social media to find qualified candidates whose profiles are not listed or are not complete on LinkedIn or other resume mining databases like Monster.com, CareerBuilder or Indeed. Social Media Background Check.  It begins with the Google. This is where the employer actively searches for information with regard to the specific job seeker not provided on their employment application or during the interview. This action is the single most dangerous activity a hiring manager can make outside of  blatantly asking  illegal interview questions  about age, marital status or pregnancy during a job interview. The problem is that most hiring managers or even employment law attorneys dont really understand the distinction between these two activities when it comes to recruiting, hiring and social media. Outside council doesnt often take the time to really understand how the law impacts HR or a hiring manager. Clarifying questions arent asked to determine indifferences, which is a fundamental beef I have with attorneys who work with HR. If I had a nickel for every time I heard an attorney talk during a conference on this subject, Id have a very nice down payment on a new car. The key for recruiters and HR is to educate  EVERYONE, your council and especially your hiring manager. Paint a picture, speak frequently, and over communicate the perils, pitfalls and benefits of using social media in the hiring and employment process. Make them understand the difference between Internet sourcing and social media background checks as part of the hiring and employment process. The Benefits of Internet Sourcing As the use of social networks, mobile and the Internet continues to grow in importance in our everyday lives, I believe that sourcing for candidates is here to stay. Corporate recruitment teams who use sourcing as a funnel to open requisitions and talent communities will be at a distinct advantage against their competition as long as their company cultures and organizational values support such aggressive candidate recruitment strategies. True sourcers are invaluable to the hiring and recruitment process while also separating the use of social media from the recruiter or hiring manager so that they are not influenced by the candidates online profile information even unconsciously. This opportunity for discrimination that occurs after viewing a candidates social network even if not on purpose is what I refer to as  social media discrimination. Social Media Discrimination If social media background checks are used as part of the employment and verification process, it needs to be consistent and for every single candidate.  Seventy-seven percent of surveyed employers  use Google or other Internet search tools to pre-screen candidates as part of the employment process according to a 2009 CareerBuilder study. Hiring managers and those involved in the selection process cannot under any circumstances be googling the candidate. Doing so opens up a can of worms, potential  litigation  and negative press either by parties like the NLRB or job seekers looking for their opportunity to tell their story to whoever and whomever will listen right or wrong. No social media policy can protect an employer from social media discrimination. Check out Part 1 of the Workology series on Social Media Recruiting or click here to read part 4 of the ongoing series.

7 Questions to Ask Yourself to Write a Better Customer Service Resume

7 Questions to Ask Yourself to Write a Better Customer Service Resume Making an achievement driven resume is essentially significant so as to get the consideration of recruiting chiefs. How would you do that however when your activity isn't really about numbers or deals? You can begin by asking yourself the accompanying seven inquiries about your involvement with client support and afterward join those answers into your resume today! 1. Have I had any impact on working expenses? Have I decreased them somehow or another? Shouldn't something be said about general overhead for the business; have I decreased that somehow or another? 2. What obligations or results have I had with key records? 3. Have I had any association in new procedures, methods, or advances that have been utilized to computerize procedures or spare the organization time or cash? 4. What about quality confirmation or execution audit results? The thing have others said about the nature of the administration I offer? 5. What scores, assuming any, have I added to emphatically? Have the organization rankings/scores expandedâ€"or mine by and by? 6. Have I added to any type of deals income for the association? Provided that this is true, what was my part? 7. How have I improved the experience for those I work with and the customers, clients, or benefactors that I administration? Take the appropriate responses from these inquiries and make achievement based proclamations that you can use all through your resume for hard-hitting, important effect. For extra quest for new employment and profession related exhortation, look at our blog or tail us on Twitter @GreatResume.

How to Create a Cohesive Social Branding Kit

Step by step instructions to Create a Cohesive Social Branding Kit If somebody somehow managed to look into you via web-based networking media at this moment, what might their initial introduction be of you? In the event that you have no clue about how to respond to that question, at that point you most likely haven't really thought about to your social marking. Having an unmistakable and important brand is the initial move towards establishing a long term connection in your industry. As indicated by Convince and Convert, 22 percent of Americans go via web-based networking media on different occasions a day. That implies that the chances of at any rate one in your industry running over your Twitter, Facebook, LinkedIn Instagram or Pinterest in a given day are very high. So how would you convey your image via web-based networking media? Start with a firm marking pack. By marking unit, I mean coordinating: Headers. Pennants. Pictures for posts. You know how organizations have specific hues, textual styles and picture styles that they use in their visuals? There's no motivation behind why you can't matter similar strategies to your own social page. That doesn't mean being deals y. It just methods having an away from of what message you need to impart to others and fitting the visuals on your social to fit that message. Here's the way you can make a strong social marking pack. 1. What is your message? This is the most significant advance in the process in light of the fact that not exclusively will it control your visuals, it will likewise help direct every post you make on your social pages. Recollect the lift pitch? A similar idea can be applied to your social pages' plan and duplicate. The exemplary lift pitch should last close to 20-30 seconds. Be that as it may, when individuals land on an online life page, they may rest there for even less time. That is the reason pictures are so significant on social. In a snap second, they can impart all that you have to know. Your message ought to convey: Your objective. What you do. What makes you one of a kind. So whatever pictures, hues, text styles, and duplicate you choose to incorporate to loan toward imparting this focal message. 2. Pick pictures that establish a connection. The initial two things somebody is going to take a gander at when they click on your profile are your header and profile picture. You've may have seen that a ton of showcasing influencers utilize a picture of themselves talking as their header photographs on Twitter and on Facebook. It's a speedy and direct method of motioning to individuals who go over their pages just because that they are powerful in their field. Take Joanna Wiebe of Copyhackers' Twitter page: Her header is an image of her talking at an occasion. Her profile depiction sums up what she's everything about: helping organizations compose duplicate so they can develop their business. Regardless of whether you don't have talking experience, there are different ways you can motion toward individuals that you know your stuff. For instance, you could utilize an image of yourself accomplishing something in your rolethe more active, the better. An injection of you talking with somebody for an article you're composing, or a dose of you working in a group. In the event that you would prefer not to utilize an image of yourself, at that point search for another approach to show your mastery. You could, for instance, utilize a picture of a venture you've dealt with. For illustrations to remember for your real posts, the structure standards are the equivalent. For the most part, the sorts of designs you will presumably remember for your posts are: motivational statements accommodating tips outlines and charts headers for blog entries also, obviously, pictures of activities you're chipping away at and your everyday life. In the case of nothing else, simply accept this recommendation: avoid terrible, cliché stock pictures. You most likely realize the ones I'm discussing. I'm discussing pictures this way: Ugh. 3. Pick your image hues. In case you're an entrepreneur or a consultant, you may as of now have brand hues. Be that as it may, in the event that you don't, you will need to produce the mental results that hues have on watchers into thought. For instance, striking essential hues are regularly seen as young, fiery and cool, while colors are viewed as quieting and serene. Look at this shading brain research diagram from QuickSprout: For instance, take this picture Content Marketing Institute tweeted: Without tapping on their profile, their marking is as of now predictable on the grounds that the orange in the picture coordinates the orange in their profile pictures. Likewise, the hues are brilliant, striking and vivacious. 4. Pick your text styles. Text styles can impart a lot about your style and way to deal with your activity. Consider it: how might you consider an individual who utilizes Comic Sans versus somebody who utilizes Futura? You'll likely think the individual utilizing Futura is increasingly genuine, isn't that so? (Alright, I don't generally believe there's ever a perfect chance to utilize Comic Sans, however that is a genuine belief.) Look at the text style that The Atlantic uses: Versus the text style that TechCrunch use on their Facebook page: The two brands are recounting to totally different stories through their text styles (also their pictures). The Atlantic is a magazine that has been around for longer than a century. The emphasized Serif textual style has a work of art, nostalgic inclination. TechCrunch, then again, utilizes a striking and smooth Sans Serif textual style. They're a tech news site, so it bodes well that they would go for something increasingly current. Look at what Foundr Magazine accomplishes for their Instagram: They place striking, Sans Serif text styles as the focal point of their pictures. This gives the pictures a charged inclination, rousing perusers to peruse the statements and make a move. A brief glance around pages of individuals and organizations in your industry will give you a feeling of the general stylish that is mainstream. Choose where you need to fit inside that pattern. 5. Size your pictures for each site. Chances are that you will need to cross-post certain messages over various stages. You may have your records set up with the goal that anything you post on Twitter or Instagram consequently post to Facebook also, yet that is not generally the best methodology. On the off chance that you are presenting pictures on advance another venture you're chipping away at, or to make some other sort of energizing declaration, it's justified, despite all the trouble to advance your pictures for every stage so they can perform well. The ideal dimensions for in-post pictures (as indicated by SproutSocial) are: Facebook: 1200 x 630 (shared pictures) (Header picture/spread photo 820 x 312) Twitter: 440 x 220 (Header image 1,500 x 500 pixels) Instagram: 1080 x 1080 LinkedIn: 1584 x 396 (header picture) Pinterest: 236 width, stature discretionary Mess around with it! This is your chance to communicate to the world so truly mess around with it. Consider the persona you need to maintain and discover approaches to demonstrate that to other people. Remember that an ever increasing number of individuals are valuing credibility and singularity over a proficient appearance, so don't be reluctant to let your interests and comical inclination radiate through. Creator Bio: Sara McGuire is a Content Editor at Venngage infographics. At the point when she isnt composing research-driven articles for various business and promoting locales, she appreciates perusing realistic books and composing music surveys.

The top companies hiring in September 2015

The top companies hiring in September 2015 by Michael Cheary Summer 2015: We hardly knew you…September has officially arrived. And with the kids finally heading back to school (‘and relax…’), and the obligatory five full days of British sunshine well and truly behind us, there’s nothing left to do but sit back, relax and enjoy the rest of the year. Oh, and find a new job. That too.To help make sure you stop putting it off, here are five of the biggest brands you could be working for right now:National GridConsidering a job in the energy industry? More power to you…National Grid is at the heart of energy in the UK. The electricity and gas they provide does everything from help the nation get to the office on time, to powering our schools and lighting the way home for weary workers everywhere.It also helps provide a whole plethora of our devices with power, some of which can be used to access very helpful, life-improving recruitment websites. You see where we’re going with this?Their energy network connect s the nation, so its essential that their workforce is continually evolving, advancing and improving, just as much as their business.  They’re currently looking for a whole host of Engineers, Analysts and HR Professionals to join the team.If you’re interested in becoming plugged into the National Grid, apply today.Locations: Throughout the UKView all jobs with National Grid now »Odeon‘Let’s all go to the lobby, and find ourselves some jobs’For anyone who’s fanatical about film, finding a job in a cinema is pretty much the dream. Not only do you get paid to be surrounded by movies all day, you get to see all the latest releases before they come out, not to mention as much free popcorn you can eat.OK, so that might not strictly be true, but with Odeon you are offered a competitive salary, a fun working environment and a generous benefits package. Let’s face it, popcorn is overrated anyway.They’re looking for Managers, Supervisors and Customer Support Specialists to j oin their business right away. Successful candidates will have excellent interpersonal skills, ambition, and a complete immunity to watching the latest instalment of the Mission Impossible franchise more than five hundred times.Locations: Throughout the UKView all jobs with Odeon now »River IslandIf you prefer you careers a little more off-the-rack, River Island are hiring all throughout August.The high-street fashion favourite has over 60 years’ worth of retail experience and heritage behind them, becoming one of Britain’s biggest and best-loved brand names. They’re synonymous with style and affordable fashion for every occasion â€" and a much of that success comes down to the people they employ.They’re looking to fill a range of retail roles, as well as jobs in accountancy, engineering and HR. Benefits of working for River Island include excellent opportunities for personal development, comprehensive benefits packages, and a vastly upgraded work wardrobe.Ready to join one of the most successful fashion brands on the high street? Mainly here for the discounted clothes? Join River Island today…Locations: Throughout the UKView all jobs with River Island now »TescoWith stores in 12 countries across the globe, and revenue in the billions, Tesco is the second largest retailer in the world.And whether it’s in the groceries they sell in their stores, the clothing they create or even the insurance and mortgages they provide, their aim always remains the same: to give every customer a great experience every time.They’re always looking to add the passionate people to their business, and right now there are almost 100 roles ready to be filled, ranging from everything from retail and driving positions, through to roles in the IT, marketing and finance teams. They’re even looking for a Wine by the Case Operations Manager, you know, if you like that kind of thing.Jobs with Tesco: Every little helps. Etc.Locations: Throughout the UKView all jobs with Tesco now »WagamamaHungry for a new challenge? Want to wok somewhere you love? Just want us to stop making terrible food-related puns and get to the jobs? Good call.Since opening their first outlet in London’s Bloomsbury in 1992, Wagamama have gone on to become an office lunch institution, offering up authentic Asian cuisine to hungry workers all across the country.Their current recruitment drive is focussed on finding Chefs, Line Chefs and Kitchen Assistants, for a variety of locations. There are also a number of accountancy and engineering roles available, for anyone who can’t stand the heat.Want to work for Wagamama? Course you Katsu…Locations: Throughout the UKView all jobs with Wagamama now »